In the Internet era today, if there is any form of advertising can instantly seize the attention of consumers, deep into the hearts of consumers to complete the contact of advertising information, so that consumers can not resist, it must be outdoor advertising!
Remember reading this sentence in an article: “The Internet has eaten everything. It’s eating television, it’s eating print, it’s eating newspapers, it’s eating music, it’s eating books. But it has not and will never devour outdoor media.”
No matter on the Internet, or well-known online platforms, even if they have their own platforms, clients, and online advertising media, they still need outdoor advertising to attract the attention of consumers, and outdoor advertising is needed to help the brand firmly into the hearts of consumers! Where is the advantage of outdoor advertising and the magic of gaining consumer favor?
Large advertising area is the magic source of outdoor advertising
Take a regular single-decker bus advertisement as an example. If the bus is 12 meters long, 2.5 meters wide and 3 meters high, how much area will the full-body bus advertisement cover?
2 body, front and rear: 12*3*2+2.5*3*2=72+15=87㎡
Not to mention big-brand advertisements on the walls of tall buildings and outdoor LED large-screen advertisements are the same. Unlike TV advertisements and the Internet, which only exist on narrow screens, big-brand advertisements and LED advertisements can catch the attention of consumers in the first time even if they are far away.
Many outdoor LED billboards have become a beautiful landscape, and become a part of the landmark with the integration of urban buildings!
Outdoor LED large screen advertising has stuck to its post for years, some people may think that it has been used to its existence, almost no impact on their own. According to the survey, 26.04% think it has no influence, 29.17% think it has no influence and indifferent, and only about 15% think outdoor advertising has influence.
But the agency found a strange phenomenon, many people chose the outdoor advertising has no effect on it, but he will think of it in the shopping, outdoor advertising, even can choose to buy the products, so we find that outdoor advertising is not has no effect on consumers, they have memory for the contents of advertisements, audience receive advertising content belong to the unconscious, When the product is re-exposed, short-term memory will come into play and influence the final decision. Outdoor advertising has a subtle influence on consumer psychology, leaving an impression in the subconscious of consumers, so as to play a role in the purchase decision of consumers.
Every person who goes out will be exposed to outdoor advertising. Do not need to contact a carrier, such as turn on the television, open newspapers and magazines, or log on to the website, just walk on the highway, the street can see outdoor advertising, this is the irresistible contact of outdoor advertising.
Isn’t this the highest level of advertising influence? It completes the communication of advertising information quietly when consumers are unprepared, and plays an influence on consumers’ psychology and behavior. It becomes an advertisement that consumers cannot refuse.
Technological innovation brings more possibilities to outdoor LED large screen advertising
Under the premise of making full use of the media scene environment and space, outdoor LED large screen advertising can mobilize a variety of on-site expression means to create a comprehensive and rich sensory stimulation, image, sentence, three-dimensional objects, dynamic sound effects, environment and so on, can be skillfully integrated into. At the same time, the use of AR interactive 3D naked eye and other technologies, the large screen media and mobile Internet terminal interaction, to achieve a seamless connection from offline to online.
For advertisers and advertisers, it is important to adapt to the development of The Times, the advancement of technology, and embrace the digital transformation. Advertising content telling a good brand story and creating empathy with users are also the key to build market advantage.
In the era of traditional mass media, the main purpose and function of outdoor advertising communication is information disclosure. Under the limited creativity and one-way communication mode with communicators as the main body, the advantages of outdoor advertising have not been fully utilized.
In the era of mobile Internet, the contact motivation of consumers in outdoor advertisements tends to be emotional. Nowadays, the diversification of media and the active search of consumers have increased the channels for the “information needs” to be met. The motivation of contacting outdoor advertisements has gradually penetrated into consumers’ psychology, life and social life, turning to psychological needs, boring entertainment and recreation, and creating topics for communication with others. Socialized consumers pay more attention to individual emotional experience and expression in information acceptance and processing. This makes outdoor advertising pay attention to the psychological element of emotion in the process of creative communication, which may produce unexpected effects on its influence on consumer behavior.
In the Internet era today, if there is any form of advertising can instantly seize the attention of consumers, deep into the hearts of consumers to complete the contact of advertising information, so that consumers can not resist, it must be outdoor advertising!
Post time: Sep-21-2022
